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Appoints GlobalFluency to Develop Public Education Programs to Build on Success of Take a Bite Out of Cyber Crime with Intel, McAfee, VeriSign and Comcast
WASHINGTON, DC (July 23, 2007) – A violent crime is committed every 22.7 seconds in America according to the FBI, and the National Crime Prevention Council (NCPC) wants to put a stop to it. NCPC is reaching out to the private sector to help fund and promote new campaigns that reach at-risk audiences and support law enforcement agencies, homeland security, and U.S. Department of Justice education and deterrence programs. Read more »
New York City Schools Chancellor Joel I. Klein and McGruff Partners Hold Press Conference to Encourage Kids to Be Safe Online
NEW YORK (November 15, 2006) - McGruff the Crime Dog and the “Take A Bite Out Of Cyber Crime” campaign today announce “Junior CyberGuards,” a major educational outreach program set to launch in early 2007. The goal is to encourage middle school-aged kids to get smarter about cyber crime and empower them to protect themselves, their families and others in their community. Read more »
Mind What You Do Online Cyber Safety Book
Gives Consumers Tips and Tricks to Beat the Criminals
WASHINGTON (November 8, 2006) - As the busiest shopping period of the year approaches, nearly half of all Americans plan to buy at least one gift online (source: National Retail Federation). Consumers will spend more than $32 billion in Internet purchases (Jupiter Research). This perennial up-tick in e-commerce translates into more opportunities for criminals, unless consumers get educated about the dangers and take active steps to avoid them. The “Take A Bite Out Of Cyber Crime” campaign, launched by crime-fighting veteran McGruff the Crime Dog, wants to make sure online holiday consumers stay safe from cyber dangers. Read more »
Broad-based Industry Coalition Backs Up McGruff with ByteCrime.org Web Site, Tips, Tools and Techniques Designed to Protect Kids and Families from Cyber Crooks, Predators and Other Online Threats and Hazards
NEW YORK (October 11, 2006) - Everyone's favorite tough-talking crime fighter, McGruff the Crime Dog, is challenging Americans to protect their digital assets and real-world identities by getting educated about the ever-evolving dangers that lurk in cyberspace.
"Here's my challenge to each and every computer user," says McGruff. "Immunize the computers you use. Go to ByteCrime.org and get the tools and information necessary to protect yourself. Download the Mind What You Do Online booklet. Learn about threats, follow the checklists to make sure you know how to use the Internet safely and put the right protective solutions in place."
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Top Brands and Media Form Coalition to Generate Broad Public Awareness of Information Security Issues Via TV, Radio, Print, P-O-S and the Web
Washington, DC (Sept. 12, 2006) – The National Crime Prevention Council (NCPC) today announces a new “Take a Bite Out of Cyber Crime” public awareness campaign (www.bytecrime.org) funded by a coalition of private sector partners who are leaders in their respective industries. Featuring its popular McGruff the Crime Dog® character, the campaign will help empower and rally millions of computer and digital device users in the battle against the continually growing plague of computer viruses, worms, spam, spyware, phishing, identity theft and online predators. Read more »
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