| |
McGruff the Crime Dog®, the National Crime Prevention Council (NCPC), the Forum to Advance the Mobile Experience (FAME), and the Chief Marketing Office Council (CMO Council) have joined together to “Take a Bite Out of Cyber Crime.” The campaign is empowering and rallying millions of computer and digital device users in the battle against the continually growing plague of computer viruses, worms, spam, spyware, phishing, identity theft and online predators.
The facts about cyber crime:
- According to the National Cyber Security Alliance, 81 percent of home computers lack core protection
- The NCPC reports that over 100 million people have been affected by data compromises over the last 18 months – that’s over a third of the US population
- As reported in a CMO Council survey, U.S. consumers are more worried about identity theft and fraud than about personal safety or terrorist attacks
- The FBI has put a price on cyber crime… $67 billion a year
What the “Take a Bite out of Cyber Crime” initiative will accomplish:
- Drive a majority of America’s computer-using households to visit the campaign’s web site at www.bytecrime.org, which is chock full of information, tools and software that people can use to help protect their digital assets and real-world identities
- Develop an extensive public service announcement campaign related to cyber security and safety that will reach a wide audience via the Internet, print, radio and TV
- Distribute 500,000 educational booklets through digital downloads and other channels
- Train 20,000 elementary and middle school students at 5,000 schools and hundreds of boys and girls clubs
- Mobilize leading basketball, ice hockey and soccer franchises to mount “Guard Your HomeNet with McGruff” programs
- Leverage Crime Prevention and Computer Learning month with widely publicized McGruff visits to a broad range of events, including the Digital Life exposition at the Jacob K. Javits Convention Center in New York in October
- Generate additional funding for the National Crime Prevention Council to aid its crime prevntion education efforts.
- Free and discounted access to software that protects computers
|
|
|
|
